The developing history of Suning itself is full of legendary and it is recorded as the classic case in the textbook of industry. Promoting Suning become famous from silence is a war--Dinghy VS Eight Fleets, which happened 11 years ago. The command of this battle was Zhang Jindong, who was 30 years old at that time. Eight fleets mean the eight appliance dealers in Nanjing at that time. The modern commercial campaign was widely spread, and become a classic case of marketing materials. We still can not help applauding for it when we mentioned it today once again.It Is Top Choice to Buy Abercrombie & Fitch for Your Sweetheart. Big Discount Now!
In 1993, during the instead of spring and summer, as to common people`s memory was only hot in that year, but at this time, an unprecedented brutal and bloody commercial war was playing. The scene are still wandering in Zhang Jindong's mind: ''Eight stores took sudden actions together, it was on SANYO agent air conditionling conference held in Shuangmenlou Hotel.'' Suning as the organizer who invited many agencies include eight big emporiums, these agencies had a good relationship with Zhang Jindong. When it is turn for Zhang Jindong to give a speech, at this moment, these big emporiums standed up together, and exited. Facing this sudden situation, Zhang Jindong dealt with this awkward atmosphere calmly, the speech didn`t stop for any one time.Logical Trend Bible that Deserve to Learn for Maintaining Your Abercrombie & Fitch
In fact, the conflict between state-owned malls and private business enterprises had produced years ago. Get Ready Fast â€[ Quick and Easy Tutorials for ugg bailey button In 1991, only have established one year, Suning home appliances company went the other path, pioneered a new model of manufacturers cooperation, and it has never been used by any advertiser before. They first infiltrated commercial capital to the supplier, they initated the new pattern that is the agency sent money to producter in low season, which got a great support from the producters. Customer`s desire for air-conditioner seemed burst overnight then! What`s more, prolonged heat dominated the weather of Nanjing at that time which also contributed to the phenomenon that Sunning sold whatever they have in stock.
When shorting of productions, the advantage of Suning began to show: factories sent continuous productions to inventories of Suning, and, the price of Suning`s air conditioners were always lower than big malls. State malls, which had already used to making money step by step under many years` planned economic system, would never tolerant this provocative, so, eight malls Ban Suning together. The battle came into the end with a clear result in the beginning. Suning with supports from makers in goods won eight majors lastly. That year, Suning`s sales rose to 0.3 billion Yuan, with an increase of 182% than the previous year, and was rewarded title as the national biggest air-conditioning dealer. From then on, it position in Nanjing is hard to shake.