Most luxurious brand will launch campaigns or programs to establish a sustained profile. The Most Practical Gift of ugg bailey button Came Into The Market, Get one Piece! Through create a key word and corporate icon of their brands as well as honorable image. Top brands Crafts of ugg classic tall The reason why the consumers pay such a expensive price to buy the luxuries not only lies in the high quality of products, but also the brand image that endows to the consumers , And other costomers' Envious eyes as well as the pride and satisfaction itself.According to this image,we call it "Reputation".
"Reputation" itself, in fact, has its cost. "Reputation" serves as part of the reason why the luxury goods are so expensive. However, the background R & D, quality management, promotion strategy, distribution network, and customer quality can not be ignored. The Swiss watch brand Omega, global sales championship, to establish its brand "reputation", had taken very effective and excellent planning strategies.
Keep up with the glorious moment in history
Since 1932, Omega has been the official timing device of the Olympic Games. The time when billions of audience in front of the television witnessed the top athletes to create a world record , they also saw the sign of Omega .
July 20th, 1969, Omega became the first and the only one wristwatch brand which had ever landed on the moon Besides making history, the watching making skill of Omega was admitted worldwide. The concept that Omega stands for excellent watch making skill is deep in people's heart. Omega is also a major partner in the world`s first solar energy aircraft program on 26th this year.
Sponsor top-level golf tournament
In addition to Olympic Games, Omega is also the title sponsor of world Golf championship held in Mission Hills china. Obviously, Omega creates an image involved in the high-grade sport relying on world-level events. When the well-known athletes like Ernie Els and Tiger Woods won their prizes with Omega wristwatches, it is also the moment for Omega`s achievements.
Invest in R & D and Become More Excellent
The watch can land on the moon, so its watchmaking technology should definitely be undoubted. Brand awareness is closely associated with quality, and Omega was stubborn in pursuing quality. 10 years ago,Omega and George Daniels developed the coaxial escapement together,it's a great breakthrough in the modern watchmaking technology field.
In order to make the distence more closed between costomers and Omega,it ask the celebrates to make ads.
Actually, it was the Cindy Crawford who had been the global ambassador since 1995 that made Omega become its real leader of the market. Because of her, Omega's watches of constellation series immediately sweep across people, thus quickly opening up a huge market for female watches. From 1995 up to now,Omega was also became James Bood's watch in the movie serise. Of course, Omega also appointed the top athletes like Alen MacArthur, Michelle Wie, Garsia, Michael Phillps and Michael Schumach and so on. But the best well known among the Hollywood celebrates are Nicole Kidman, George Clooney and Zhang Ziyi.